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If her video is any indication of what her performance at the show might entail, it is likely to antagonise conservatives involved with the Parents Television Council, who this week are reported to have issued a preemptive warning to the VMAs, and asked the them to “commit publicly” against the “explicit sexual content” that has become associated with the award show.Īnaconda’s release also comes just a few days after David Cameron announced the launch of a government pilot programme to introduce age ratings on some online music videos – a scheme that seems to have good intentions behind it, but could turn out to be another fruitless ploy to win votes perhaps instead the government should be tackling the misrepresentation of women in media by challenging the market that creates them. It was released just a few days before this week’s MTV Video Music awards, which Minaj will be appearing at, and holds particular poignancy a year on from Miley Cyrus and Robin Thicke’s provocative performance. The video, which features scenarios including Minaj and her dancers writhing in the jungle, Drake looking traumatised while getting a lapdance, and some whipped-cream and kitchen-based cliches, berates those with slightly less well-formed derrières. The artwork for Nicki Minaj’s new single Anaconda had already been deemed not safe for work – with the rapper aping the likes of Lil’ Kim and Foxy Brown while promoting Air Jordan VIs in the process – but the video is as confrontational and twerk-based as was alluded to in her various Instagram trailers. It was never going to offer a delicate, ethological insight into the non-venomous snake found in tropical South America.